D'ORO: A New Era in Olive Oil Packaging

Guilherme Jardim's Award-Winning Design Celebrates Simplicity and Premium Quality

Guilherme Jardim's D'ORO range of Extra Virgin Olive Oils brings a fresh perspective to the supermarket shelves. Inspired by the "terroir" of the product, the design encapsulates the premium characteristics of the oil, while highlighting the simplicity of its farming and production process.

The uniqueness of D'ORO lies in its packaging. Unlike typical olive oil bottles, D'ORO's design is original and distinctive, setting it apart on supermarket shelves. Each product in the range features a unique illustration, expressing the individual characteristics of the oil within.

The design realization technology is straightforward yet effective. The use of a glass bottle and paper label keeps the focus on the product itself. The 100 ML bottles are practical and convenient, further enhancing the user experience.

Guilherme Jardim, Fábio Vieira, and Vladimir Pospelov, the team behind D'ORO, have created a design that functions as a normal bottle, yet stands out for its aesthetic appeal. The design was conceived and executed in Lisbon, reflecting a blend of traditional and contemporary influences.

The team conducted extensive research into the brand's key competitors, aiming to differentiate D'ORO from other products on the market. The result is a design that not only distinguishes itself visually but also communicates the brand's commitment to quality and authenticity.

D'ORO's exceptional design has not gone unnoticed. In 2013, it was awarded the Platinum A' Packaging Design Award, a prestigious accolade that recognizes world-class, exceptional, and highly innovative designs. This award underscores the team's professionalism and genius, and their contribution to advancing the boundaries of art, science, design, and technology.

In conclusion, D'ORO represents a significant milestone in olive oil packaging design. Its unique blend of simplicity and premium quality sets a new standard for the industry, making it a deserving recipient of the Platinum A' Packaging Design Award. As consumers increasingly value both aesthetics and quality, D'ORO serves as a shining example of how design can enhance a product's appeal and marketability.


Project Details and Credits

Project Designers: Guilherme Jardim
Image Credits: Guilherme Jardim
Project Team Members: Guilherme Jardim, Fábio Vieira and Vladimir Pospelov
Project Name: D'ORO
Project Client: Guilherme Jardim


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